Front of Sleeve    Back of Sleeve     Advertising on the BirdieBall

Simply stated, BirdieBall is a flying Bill Board. Yes, it truly is a fun and award winning practice golf ball, but more importantly it is a ball that has 6 square inches of advertising area. Given away free to all paying golfers at selected golf courses, this advertiser sponsored BirdieBall is one of the most unique and targeted advertising opportunities. Unique because it looks like a napkin ring, but really works like a golf ball, and targeted because it reaches the very desirable golf market. It comes along at a time when TV, Radio and the Newspaper are loosing their appeal. Advertising that hits the targeted audience in the forehead is now the norm. Like Google and Yahoo, BirdieBall is targeted and specific, giving the right message at the right time. BirdieBall advertising is a tangible, non-digital "pay-per-click" guaranteed to bring your client new business.

Why Distributors?

Opportunities that are truly global along with an existing uninterrupted demand require flat organizations. Flat organizations are organizations where decisions and delivered outcomes are one or two steps from the customer. It is the opinion of Birdie Ball Inc. management that BirdieBall Advertising Distributorships are the best way to keep the organization flat, by having the stakeholders “deliver the goods”. BirdieBall distributors will be defined by a territory of golf facilities. The current number of golf facilities believed to define a distributorship is twenty five golf facilities. The twenty five golf facilities will be comprised of no fewer than 18 (eighteen) public or semi-private golf courses and a maximum of 7 (seven) geographically related private Golf Courses. Because public courses represent the larger volume of unique player rounds, twenty public facilities may in some cases define the total opportunity. These twenty five golf facilities define the overall potential of the territory as calculated by the total number of player rounds available. The total availability or number of player rounds represents the advertising potential available in the territory. The golf facility provides a distribution service. In exchange, the golf facility receives free BirdieBalls along with the ability to use one half of the BirdieBall for their advertising purposes. BirdieBall receives person to person distribution of the BirdieBall along with the ability to sell advertising on the other half of the BirdieBall. The BirdieBall distributor sells this incredibly valuable advertising to enterprises seeking to sell to the desirable golfer demographic. The distribution function is not guaranteed to be done at any of the golf courses in the territory. It is however, very likely because of BirdieBalls stature as the most accurate, rewarding and durable practice golf ball in golf. Further, the established market value for a single BirdieBall at retail is $2.49.

How many golf courses are there in the U.S.?

As of December 31, 2002, there were a total of 15,827 golf facilities in the U.S. This includes regulation, par-3 and executive length courses. Seventy two percent or some 11,501 of these facilities are open to the public. A golf facility is a complex containing at least one golf course. Another way to look at golf supply is in 18-hole equivalents (the number of holes divided by 18). As of year-end 2002, there were 14,725 18-hole equivalents (or 265,050 holes). The source of this information is bestcoursestoplay.com.

How many rounds of golf are played in the US each year?

According to a news release from the National Golf Foundation dated March 29, 2004, 495 million rounds of golf were played in the U.S. Each round of golf represents a potential marketing opportunity for at least three advertisers. As a result the total US potential for BirdieBall advertising is 500 million times 3 BirdieBalls times the value of the advertising. Current value is being established at $2.00 a ball making the US market worth 3 Billion in total advertising value.

Golfer Demographics

The golfer is one of the most highly sought after and desirable consumers you can attract. They have money. They have assets. They purchase goods and services. Golf attracts people with a more attractive demographic profile than almost any other recreational pursuit. Golfers are the perfect customers. The average golfer is a married male. He is 39 years old, has an average income of over $70,000, and plays more than 20 rounds per year.

What is the value proposition for a BirdieBall distributor?

In order to define the general marketplace, we need to make a few conservative assumptions. In general, we will define the most robust part of the golf season to be March through October. The further North, the tighter this season. The further South, the more likely we are dealing with year round facilities. Golf courses also vary in terms of the number of player rounds per year. From 10,000 player rounds per golf course on the low end to 90,000 player rounds on the high end. If we use 500 Million player rounds and 16,000 golf facilities, we get an average of 31,250 player rounds per facility per year. Taking this number times 25 facilities we get an average of number of player rounds per distributorship of 781,250 rounds. The current value proposition is a sleeve of 3 BirdieBalls for every player and an advertising value of $2 making the annual market potential of each distributorship about $5 million dollars. This number will wildly fluctuate with advertising cost and number of distributed sleeves. This number represents a best case scenario.

Who secures the relationship with the golf facility?

BirdieBall will secure ten of the twenty five golf courses defined in the relationship. Again, because a golf facility can refuse to distribute the product, BirdieBall would not be able to guarantee future distribution at any of them. This will be a function of the performance of all participants to satisfy their clients. A long term relationship is desired with every golf facility. The program is designed to be financially viable for the distributor with as little as two distributing golf facilities fully sold at full values.

Where are you currently doing this?

We as Birdie Ball Inc. are working out of our Colorado Mills retail store servicing 10 golf courses on the front range of Colorado. The golf courses include:
Fossil Trace (www.fossiltrace.com)
Bear Dance (www.beardance.com)
Indian Tree (www.indiantree.com)
Canterberry (www.canterberry.com)
Evergreen (www.evergreengolf.com)
John F. Kennedy (www.allgolf.com/kennedy)
Kings Deer www.kingsdeer.com)
Hyland Hills www.hylandhills.com)
The Sonnenalp Resort www.sonnenalpresort.com)
Overland www.overland.com)

Paying Advertisers Include:
Colorado Heart Imaging (www,coloradoheartimaging.com)
Stevinson Lexus (www.stevinsonlexus.com)
Mile High Honda (www.milehighhonda.com)
MedVed Hummer (www.medved.com)
Sea Master Cruises (www.seamastercruises.com)
Hundall Homes (www.hundallhomes.com)
La Chalet, Custom Homes (www.lachalethomes.com)
Jenna Young / ReMax (www.jennayoung.com
Caldonias Restaurant (www.caldonias.com)
Prudential Insurance (www.prudential.com/us/melanie.alexander)
Body and Soul Day Spa (www.bodyandsoul.com)
Polk Majestic Travel Group (www.polkmajestic.com)
Campbell Chiropractic
Dimension Z Golf (www.dimensionz.com)
Webb Chiropractic
Prime Mortgage (www.primecolorado.com)
Dave Larson / ReMax
AM 959 the Fan, Radio (www.950thefan.com)

If you are interested in discussing this opportunity further, please call either John Breaker, Paul Olson or Andy Wann at 866-807-3348 or send an e-mail to:                                       questions@birdieball.com